How To Promote Your 1/1 NFT Art
Updated: Mar 15
Minting and selling your art as an NFT is how artists are trying to support themselves these days. If you are a digital artist, creating an NFT and listing it on a popular marketplace like OpenSea is likely to be an attractive option but there are other better alternatives such as Exchange.art and Holaplex.
However, it's very important to realize that minting an NFT isn't enough; you also need to learn how to market your NFT collection. In this day and age where new collections are announced regularly, it's important that you promote, build hype for your collection, and share your story to connect with collectors.
The most successful NFT collections take marketing quite seriously, and establish a "brand" for their artwork. So, here are some popular ways to promote your 1/1 art.
Promote on Twitter
Twitter is THE platform for NFT artists and collectors to share their art, making it the perfect platform for promoting your NFT collection. Some of the world's leading 1/1 artists use Twitter to build hype and to get more eyeballs on their upcoming releases by creating a community
More importantly, promoting on Twitter is also more convenient. You just need to find relevant users and start interacting with them.
Make sure you add genuine comments and interact with them regularly to build a digital community. If you really want to maximize your reach, it might be a wise idea to think about exploring and participating in Twitter spaces.
Share Your Work on Instagram
Instagram is a great platform to share your art and build a following. Although with the way
it's currently set up this can be a long game unless you're using all of its features. From Storefronts to Reels, Lives, and Carousel Posts. Most of the NFT community is on Twitter but gaining a following on multiple platforms will always be a good thing to consider. The more eyes you can get on your work the better so post frequently.
"There is no such thing as posting too much." – Gary Vee
Hop on Discord
Find a DAO and participate in their discord community. Don't just shill your work but genuinely interact with everyone. Most DAOs tend to see this and enjoy supporting small artists especially if they actively contribute to their community. Overshare your personal life and share the emotions behind your art. You can even create and attend Discord events to generate hype for your art. While discord servers are great for promoting your NFTs, your ultimate aim should be creating genuine connections.
Another fantastic platform where you can promote your art is Reddit. AKA "The front page of the internet," This is a great place to promote your NFT collection, primarily because of how many people use it. Active collectors often browse different subreddits to spot promising artists early and get in at the bottom, before their work takes off. If you really want to make it big as a 1/1 artist, you simply can't ignore Reddit from your strategy.
The biggest PFP projects are ones with clear roadmaps, support, and a solid presence on multiple social channels. This not only helps with trust but creates value as investors understand how passionate the creators are. Why can't you do this for your 1/1 art?
You should be doing the same. Using a blend of these tactics is bound to do the trick. You can mint for cheap on Solana, and spend your time promoting on social channels, which essentially costs nothing but your time.
Minting and selling your art as an NFT is how artists are trying to support themselves these days. In this day and age where new collections are announced regularly, it's important that you promote, build hype for your collection, and share your story to connect with collectors. You just need to find relevant users and start interacting with them. Most of the NFT community is on Twitter but gaining a following on multiple platforms will always be a good thing to consider. If you really want to make it big as a 1/1 artist, you simply can't ignore genuine connection from your strategy.